Fictional
Mission:
Sveriges förening för högkänsliga seeks help in reaching the target group of highly sensitive individuals who may have difficulty asking for help or might not even be aware that they have this personality trait.
Insight:
20% of all people are highly sensitive, and so are animals.
Solution:
Bruno is highly sensitive, playing on the moose Bruno. After Bruno captures attention, the recipient can download a new app. The app features an HSP test and various tools to help manage high sensitivity, which serves as a great starting point for those who struggle to seek help. Using the fact that animals are also highly sensitive provides an easier way to handle the stigma, as it is entirely natural.
Case in film
Outdoor advertising
The outdoor ads will be placed in locations that are often overstimulating, such as grocery stores, shopping malls, busy streets, and similar places.
Sociala media
The campaign will also run on Instagram, as social media is often a refuge people turn to when they feel tired and drained.
Merch
The purpose of this campaign is to eliminate the stigma around high sensitivity. What better way to do that than by proudly carrying a tote bag? Bruno is highly sensitive. So am I.
App
In connection with this campaign, an app will be launched to ease the daily life of highly sensitive individuals. The app is designed to help users manage their sensitivity in various situations through tools such as mindfulness exercises, tips, and daily reflection activities.
Poster mockup: <a href="https://www.freepik.com/free-psd/mock-up-advertisement-bus-stop_3384937.htm#query=poster&position=2&from_view=search&track=sph">Image by rawpixel.com</a> on Freepik
