Fictional
Mission:
Talita works with the goal of giving women exploited in sex trafficking a chance for a new life. They now need help raising awareness about this issue in our society and encouraging people to want to contribute and help.
Insight:
What we can't see is hard to comprehend. Working with personal names also creates a sense that the problem isn't “over there”. Maybe you also know a Hanna?
Solution:
The SEE HER campaign takes shape in a print ad on a billboard featuring Swedish, Romanian, Bulgarian, and Nigerian names. These are the countries from which most victims of sex trafficking come to Sweden. The names become increasingly unclear and harder to read the more you look at them, just like the problem itself. See her, recognize that the problem exists, and understand that it must be fought. The recipient is then encouraged to visit Talita's website and become a donor.
Outdoor advertising
The campaign will be visible in outdoor advertisements, as it is in the public space, out on the streets, that we need to understand that she exists. Not in your phone, not in a press release, but out among all of us.
Mockup: <a href="https://www.freepik.com/free-psd/digital-ad-sign-mockup-psd-screen-bus-stop_16339808.htm#page=2&query=outdoor%20mockup&position=15&from_view=keyword&track=ais">Image by rawpixel.com</a> on Freepik
